The term “brand” used to define an identifying mark made by a hot iron. However, during the course of time it came to mean a particular make of goods. As an advertising agency we see a brand from an economic and entrepreneurial perspective – but the decisive criteria are the same: it’s all about values and differentiation. In order to give a brand a distinct profile in the market and to clearly set it apart from the competition, we combine a brand image with tangible consumer benefits. We create authenticity between communication, brand and people so as to increase a company’s success through added brand value.