COMMUNICATION

 


Emotional appeal, rational argumentation. Successful communication knows to surprise and convince. It transports the right content, knows the target groups and uses the suitable channels. This is where our advertising agency is truly in its element. To show you how we understand the cornerstones of communication – content, creative concept, media strategy – we invite you to discover these issues individually and interactively. Simply click on the circle elements.

The communication objectives, which are defined by brand management, determine everything else.

 


Emotional appeal, rational argumentation. Successful communication knows to surprise and convince. It transports the right content, knows the target groups and uses the suitable channels. This is where our advertising agency is truly in its element. To show you how we understand the cornerstones of communication – content, creative concept, media strategy – we invite you to discover these issues individually and interactively. Simply click on the circle elements.

The communication objectives, which are defined by brand management, determine everything else.

MESSAGE

          CREATIVE CONCEPT

MEDIA STRATEGY          

OBJECTIVE


M E S S A G E


We take a fresh, impartial look at the whole thing, take on the role of an extended workbench for thoughts and work our way thoroughly and deeply into the respective subject matter. Until we know exactly what it’s all about.
New customers are often surprised at how quickly we are able to do so.
Long-time partners appreciate our professional competence and expertise as an equal.
On this basis, we develop content, clearly define benefits and present them in a way that is easily understood.
This applies for image and product statements, for guiding principles, claims and brand names, but also for elements of visual marketing. 



C R E A T I V E   C O N C E P T


Creativity is an area that is particularly difficult to grasp. Which might be a reason why it’s so fascinating.
We use this fascination to perfectly set communication into scene. Exciting and emotional, but also honest and convincing.

Our strengths are texts and images that get to the point and hit the spot.
We love to surprise and to be daring without losing sight of the actual goal. The more challenging the task, the better.



M E D I A   S T R A T E G Y


We present the strengths of products and services exactly where they reach the right audience. Across media in a media-friendly way.
Always with an eye on possible synergies in order to provide even more effective messages.

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